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Erika Hanrahan

Marketing Manager
Erika Hanrahan is the Marketing Manager at Southern Waters Legal, leading the firm’s marketing, brand, communications and community engagement.

Erika Hanrahan leads the marketing function at Southern Waters Legal, working closely with the firm’s leadership and legal teams to support its growth, reputation and connection with clients and the wider community.

Her role spans marketing strategy, brand and communications, digital marketing, content, public relations, events and client communications. Working across the firm’s practice areas, Erika develops targeted marketing campaigns, strengthens the firm’s profile and communicates legal services clearly and appropriately while maintaining the professional and ethical standards of the legal profession.

Since joining Southern Waters Legal in 2023, Erika has led a significant evolution of the firm’s marketing and digital presence. This has included the redevelopment of the Southern Waters Legal website, strengthening its search and digital marketing strategy, developing a suite of client resources and supporting the integration and brand consolidation of four acquired firms. Her work has contributed to strong growth in the firm’s digital visibility, engagement and client enquiries.

Erika also leads the marketing and communications for Women Supporting Women, Southern Waters Legal’s annual community initiative supporting The Family Co. Since its establishment in 2024, Women Supporting Women has raised more than $270,000 to support women and families impacted by domestic and family violence. Erika manages the initiative’s marketing, communications, sponsorship promotion, digital campaigns, event collateral and broader community engagement.

With a strategic and collaborative approach, Erika is focused on strengthening the Southern Waters Legal brand, delivering clear and accessible communications, and using marketing to support a positive client experience and meaningful community impact.

Your enquiry is confidential. Submitting this form does not create a solicitor–client relationship.

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“The team at SWL were first class. Their industry knowledge, attention to detail, and empathy were exactly what I needed during a very difficult time. I highly recommend using SWL.”

— Richie

SWL Client

★★★★★

“Southern Waters Legal is a firm that is not only passionate about helping their clients, they are passionate about helping the community.

Their recent event, Women Supporting Women, held to raise much-needed funds for The Family Co, was an incredible showcase of the power of bringing a collaborative community of like-minded, influential women together to make a real difference. They should be applauded for their extraordinary efforts in making this happen”

— Louise

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